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App Store, SEO, and Revenue Optimization

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It’s early days for the App Store on the iPhone and iPod Touch.  The one man fart machine (literally) behind the iPhone Fart App has been making 10k/day.

It’s similar to the early days of search, when gaming search engines to artificially create SEO (search engine optimization) was common.  Just as Yahoo, an early search leader, had a largely human-driven selection process, Apple has a largely human-driven process to give placement to new apps.  Is it possible to ‘game’ the Apple placement process?  Given the huge economic rewards, I’m sure many are trying to figure that out.   I’ve heard from multiple sources that the reviews on apps are often bogus.  Worse, the default setting for a review is one star (out of five), so that if someone writes a review but doesn’t explicitly assign a star rating, the review will be for one star–regardless of the review’s true sentiment.

One thing is clear–making the list of most popular apps is a huge boon to sales.  Success is self-reinforcing.  On the other hand, if you can’t crack the most popular list, it’s difficult to get signficant volume.

Another thing that’s clear is that Apple could make a lot more money for itself and everyone else if it would take a Google mindset to optimizing its most popular list in the App Store.  If the rankings were based on revenue generated (volume * price) instead of just volume, it would move more higher-priced games to the top of the list and drive their sales accordingly.

Written by sandykory

February 19, 2009 at 9:16 am

Posted in Uncategorized

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